TELECOMMUNICATIONS ENTREPRENEURIAL ORIENTATION (TELEO): AN EMPIRICAL STUDY MEASURING THE SIGNIFICANCE OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE OF SMALL-TO-MEDIUM ENTERPRISES (SME) IN THE TELECOMMUNICATIONS INDUSTRY

ABSTRACT

The purpose of this research was to study the significance of entrepreneurial orientation (EO) on business performance of small to medium enterprises (SME) in the telecommunications industry. This study utilized the EO scales with a web-based survey to question executives in the telecommunications industry. The test results with the variables pro-activeness and risk-taking did not show significance. No levels of innovativeness were significant for evaluating business performance. The results demonstrate evidence that testing for pro-activeness and risk taking may be an indicator for testing for entrepreneurial success for small to medium businesses in the telecommunications industry. The key findings suggest trends for utilizing EO scales for testing entrepreneurial ventures in the telecommunications industry. This research proves beneficial to industry practitioners, board members, and venture capitalists seeking tools for evaluating the success of telecommunications companies.

PURCHASE

 

CITATION

Branch, NaShawn and Michael H. McGivern. “Telecommunications Entrepreneurial Orientation (TELEO): An Empirical Study Measuring the Significance of Entrepreneurial Orientation on Business Performance of Small-to-Medium Enterprises (SME) in the Telecommunications Industry.” IJSITA 5.2 (2014): 13-26. Web. 30 May. 2015. doi:10.4018/ijsita.2014040102

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